Throughout my time in revenue operations, I’ve noticed a few common processes that are often unimplemented or not optimized. One process I’ve come across that is straightforward to launch and has a lot of value is properly tracking your business’ closed lost reasons. It’s understandable that requiring this type of data isn’t enforced. People don’t like to generally focus on losing and what they perceive as failure. However, taking a close look at why deals did not convert to a